Our leadership team

Tanvir Ahmed - Founder

Tanvir Ahmed is an experienced marketer & strategist from Bangladesh, worked for a blue chip FMCG company for years across operational and global category roles. In his last role, he was located in the United Kingdom as an expat and working for the global marketing team based out of the corporate HQ. He has a track record of successes across operational and global category roles with a wide portfolio of experience in the most competitive FMCG markets in both developed and emerging world.



He has started his FMCG career in front line field sales back in 2003. Prior to that, he was working for a top television channel in Bangladesh as a Television News Reporter & producer. He has very diversified experience. Tanvir was viewed as innovation expert internally– with core competencies & passion in deep consumer understanding/insights, global brand & innovation strategy leadership on a worldwide scale.


Presently he is supporting few startups as a business development consultant based out of the UK and leading his own breakthrough innovation project jointly with UK central research lab. He is occupied to promote fair-trade products from Bangladesh in the international market to empower underprivileged rural Bangladeshi artisans to compete in the global marketplace and enjoy economic prosperity through fair prices, fair labour conditions, community development and environmental sustainability.


Tanvir graduated in Business Studies from Australia's Victoria University and now working on his research project with Brunel University has part of his MSc. He is a member of the Chartered Institute of Marketing (MCIM), Royal Economic Society, the International Association of Conscious and Creative Writers (IACCW), Chartered Insurance Institute and CIWM.


Tanvir is a recreational Photographer who loves to travel (covered 30+ countries in 4 continents), has a passion for innovation and (perhaps inevitably) a Bangladeshi cricket fanatic! He also playing cricket and coaching u9’s for Hurley Cricket Club in Maidenhead while not working. 

Martin Hutchins – Managing Director, Cambridge Professional Academy

Martin is a self-proclaimed workaholic and the founder of Professional Academy. As a fellow of the Chartered Institute of Marketing (CIM), the Chartered Management Institute (CMI) and the Institute of Sales and Marketing (ISMM) he successfully blends a broad range of business disciplines. Coupled with his in-depth knowledge of all areas of business and a keen interest in IT and programming, and financial management skills, Martin leads by example.


He is often asked to speak at conferences and events on a wide range of subjects ranging from Internet Strategy,

Sales, and Motivation. Martin is a sales person at heart and has written on the subject for a wide range of purposes not least the material used in Cambridge Professional Academy’s sales training programs.


Having started his career as a welder, progressing on to a range of senior sales and marketing roles, Martin has been either MD or General Manager since the age of 25 for whoever he has worked for.


An energetic, positive individual who seeks to inspire and motivate everybody he works with, Martin never shies away from a challenge and revels in the ups and downs of running a business.


When he is not working you will often see him buzzing around the skies in a four seat light aircraft as the proud holder of his Private Pilots License.

Shariful Islam - Founder & Managing Director, Bangladesh Brand Forum

Shariful Islam is one of the leading brand activist of Bangladesh. With a vision to transform Bangladesh by applying brand ethos, he founded Bangladesh Brand Forum (BBF), a non-profit initiative driving different ventures and disseminating knowledge required for the next step of the Bangladesh as a nation. Mr. Islam is also Managing Director of Brandzeal Consultancy Ltd. 


Shariful Islam completed his MBA (Marketing Major) from Institute of Business Administration, University of Dhaka in 1999. He career started off as the Brand Manager of New Zealand Dairy Products Bangladesh Ltd.  (then New Zealand Milk Bangladesh) in July, 1999. Since then, he has worked with many organizations like Novartis Bangladesh, Unilever Bangladesh, Response, and others. 


Within the 16 years of brand centric career, Shariful Islam has played different roles related to brands and undertook many consultancy assignment and workshops on Brand Research, Development, Management, Marketing etc. He contributed as a brand Strategy Consultant to more than 50 projects for the private sector (Prothom Alo, Pride Group, Habibs@Persona, Aarong, GMG Airlines, Bangladesh Edible Oil Ltd., Berger Paints Bangladesh Ltd. Akij Ceramics Ltd., and, many more), public sector (Access to Information, Foreign Ministry, and Tourism Ministry) and development agencies (IFC, USAID, Swiss Contact KATALYST, SNV Netherlands Developments Organization, etc.).


Shariful Islam feels the urge of being committed to the industry, society and the nation. He is involved in Nation Branding activities for more than last 10 years. He is also playing his part to develop the next generation as an inspirational speaker and mentor for youth. He now sits in the Advisory Board of Independent University, Bangladesh (IUB) and been an Adjunct lecturer of American International University Bangladesh (AIUB) and East West University. 

Rob Hancock – Advisor

Rob’s FMCG/CPG career began with a stint at the UK cookie company, United Biscuits, after which he allegedly only just missed making his fortune in a start-up, before joining Diageo where he created the ‘Death by Chocolate’ brand. Moving to Minneapolis, he joined what became General Mills as International Marketing Director, launching the Green Giant into markets as diverse as China and South Africa, teaching the Pillsbury doughboy how to speak Hindi, the Japanese to try Dulce de Leche from Haagen Dazs, and Australians to embrace fajitas from Old El Paso.



Moving to the service sector, as VP of Brands EMEA, he introduced Brand Management to

InterContinental Hotels and established Holiday Inn as the brand leader in the UK. Later moving to B2B he led Product and Brand alignment at Carlson Wagonlit Travel, as SVP Global Marketing.


Rob has subsequently levered his vast marketing experience into the area of capability building and over the past 10 years has inspired some 10,000 marketers at over 500 workshops for clients in Healthcare, CPG/FMCG, Financial Services, Media, Retail and Telecoms encompassing topics as diverse as Insight, Segmentation, Customer Centricity, Strategic Planning and Activation, Brand Positioning, Employee Value Proposition, Leadership, Digital Marketing, and Communications in over 50 countries.

Dr. Syed Ferhat Anwar - Advisor

He is a top-rated academic of Business Studies in Dhaka. He is a professor at the Institute of Business Administration (IBA), University of Dhaka. He is regarded as one of the most influential experts in the field of marketing, strategy, and management in Bangladesh and his ideas have been widely used in organizations and industries across the country. He is author of 3 major books on business management and has over 60 publications in international and national journals. He is also the co-founder of Bangladesh Brand Forum (BBF) and involved with multiple international Course in Dhaka, Bangladesh. 

A Message from the legend - Professor Malcolm McDonald

‘As a Professor at six of the UK’s top Business Schools and as a lifelong Fellow of the Chartered Institute of Marketing, it will come as no surprise to learn that I spend much of my life travelling the world encouraging students and managers to get themselves professionally qualified.


This is particularly important for an emerging economy like Bangladesh and I wholly support links with educational bodies in the UK who can provide courses of study leading to  the attainment of professional qualifications. The impact on the country’s GDP will be substantial.’


Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc

Emeritus Professor, Cranfield University School of Management


Professor Malcolm McDonald is one of the world’s foremost authorities on strategic marketing, market segmentation, sales and strategic/key account management.  He has written over 45 books on the subject of marketing, has spent the past 30 years researching it and has helped many of the world’s leading organizations profit from being more market driven.

Our Partners